Chief Executive Officer
Theron is an accomplished growth professional and business leader with more than 25 years commercial experience across a diverse cross-section of industries and business types.
From an early career spent in marketing roles in several blue chip corporates, Theron then founded successful businesses in data-driven marketing and domestic tourism in an era when e-commerce was first starting to flourish.
Leading commercial operations and marketing for the Melbourne Show – one of Australia’s largest events – Theron was part of a team that delivered several memorable and highly profitable shows leading into the Showgrounds site redevelopment.
During a solid stint at St John Ambulance, Theron first led an agenda of rapid commercial growth and diversification followed by a rebirth of brand and organisation purpose and significant growth in community outputs.
In recent years Theron has worked with several early-stage entrepreneurs mentoring in commercialisation, growth and go-to-market strategy.
Theron joined Red Nose as Chief Executive Officer in May 2017.